Another fantastic session at the SCBWI-Iowa conference was given by Michelle Bayuk, the Director of Marketing at Albert Whitman & Co. Not only was Michelle friendly and approachable, but she had great information about marketing your book:

  • As an author, your biggest contribution is to finish the book!
  • You are a member of the marketing team, not the sales team. Build relationships with your local booksellers and librarians.
  • You are the best spokesperson for your book.
  • New books sell old books. Keep writing.

And remember: “If you can’t describe your book in a sentence, we can’t sell it.” Editors only have a sentence or two to explain your book to the sales team. The sales team only has a sentence or two to sell the book to buyers. Keep your elevator speech updated!